Gamestation no more as brand is merged into Game
The Gamestation retail brand is to be dropped with all 122 stores carrying the name being changed to Game.
The merger of the two high street video games brands was confirmed today by their parent company Game Retail Ltd.
"The new Game will combine the best of both brands," said CEO Martyn Gibbs.
"For example, the Gamestation trade-in proposition, 'We Won't Be Beaten On Trade-In', continues under the new unified brand and likewise the passionate and knowledgeable Gamestation store teams stay with us and continue to provide outstanding support and advice for all gamers.
"Our aim is to hold the UK's biggest range of games, gaming gear and exclusive content whilst also ensuring that we are constantly evolving, listening to our customers and adapting our approach to really deliver for them."
The shops are being refitted during September and October, after which there will be 341 Game stores in the UK.