Online marketplace eBay has given its brand a fresh look with the introduction of a new logo to better symbolise the firm.
The new look will be rolled out across all eBay channel this autumn and is intended to reflect the change role of eBay from an auction house of second hand goods to a platform for selling new products.
Devin Wenig, eBay’s president, said: “Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic colour palette. Our vibrant eBay colours and touching letters represent our connected and diverse eBay communit.”
“The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right.