Online marketplace eBay has given its brand a fresh look with the introduction of a new logo to better symbolise the firm.
The new look will be rolled out across all eBay channel this autumn and is intended to reflect the change role of eBay from an auction house of second hand goods to a platform for selling new products.
Devin Wenig, eBay’s president, said: “Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic colour palette. Our vibrant eBay colours and touching letters represent our connected and diverse eBay communit.”
“The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right.
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First Microsoft, now this. Finally people are realising that simplicity, lack of drop shadows, grads, and general 'Web 2.0' effects are a bad idea on logos.
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would love to know how much they paid for that...
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Ah the classic 'They paid too much for their new logo' quote.
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Shallow, banal, no character. Much worse than the current logo - which had character and identity. Cristiano
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followed by the clichéd mis-placed sarcasm due to not reading the previous comment properly
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I quite like it. It takes the 'character' (which I think really means not very good typography) and moves it on, simplifies it, looks a load more professional. Every time anyone large changes their logo, everyone hates it. That's becoming the real cliché. Twitter etc is a good thing on the whole, but it's also becoming a massive tool for mediocrity because people are actually listening to the uninformed nonsense that passes for opinion and acting on it. It's like design by a committee of millions.
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as art and design are subjective your positive comments are as relative as another person's negative comments. Personally I don't think it connects with the audience or has any synergy with the brand which is where it fails massively - the fact the typography is terrible is the icing on the cake
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Yes, everyone has an opinion. Doesn't mean large companies or the designers should work for them should take any notice. The issue I've got is that they're starting to.
Not sure what's so terrible about the typography?
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Should all brands 'devamp' their logo? http://consumerama.wordpress.com/2012/10/11/how-simple-can-logos-get/
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