The Conservation Volunteers appoints Forster Communications
Environmental charity The Conservation Volunteers has selected Forster Communications as its PR agency following a six way competitive pitch. The agency will deliver a 12 month PR programme aimed at raising the profile of the environmental charity, as well as helping to forge new partnerships with businesses, government and local communities.
The first campaign, encouraging participation in The Big Green Weekend which takes place on 5-7th October, is underway. The PR programme will also encompass work on the Green Heroes Awards and supporting communications around new community spaces, the Green Hubs.
Miles Sibley, The Conservation Volunteers’ director of strategy, said: “The importance of green places to the wellbeing of individuals and communities is becoming more widely discussed and understood. However, cuts in public expenditure mean that parks, playing fields and woodlands are increasingly under threat.
“We’re immensely proud of what The Conservation Volunteers has achieved since it was founded in the 1950s and feel it’s time to shout louder about our ability to help local people reclaim the green places that they want and need. We chose Forster as they presented clear strategy and tactics to help us drive genuine change.”
Peter Gilheany, director at Forster, added: “In the noisy media environment, big name environmental campaigning groups often dominate the headlines, whilst the impact of local community projects is often ignored. In the next 12 months we’ll be working closely with The Conservation Volunteers to help them tell the compelling stories of the green places that we all enjoy, and the volunteers who look after them.”
The Conservation Volunteers help hundreds of thousands of people each year to reclaim local green places through their environmental projects and network of 2,000 community groups.