Dizolve unveils TV ad campaign
Fabric detergent company, Dizolve, has unveiled a national ad campaign, created by Atom Pictures.
The ad features a comedic double-act between two sock characters and will run from 10 September until 23 September on ITV1, ITV2 and ITV3.
Dizolve comes in the form of detergent-infused sheets, eliminating the need to measure out powders or liquids.
Lawrence Boon of Dizolve said: “Following our successful launch earlier this year, we felt it was important to further reach-out to homeowners. Our TV advertising campaign is part of a holistic marketing approach, which is designed to elevate the awareness of the brand amongst consumers and bring Dizolve to the front of consumers’ minds.”