Coca-Cola Zero has unveiled a new TV commercial as part of its partnership with SKYFALL, the highly anticipated 23rd instalment of the James Bond series due for release in the UK on 26th October.
In the new ad, the hero unlocks the 007 in himself by drinking Coke Zero and humming the famous ‘James Bond Theme’. The iconic tune is then brought to life through ambient sound design such as car horns, mopeds and a brass band.
The ad is launched on 28 September ahead of SKYFALL’s UK release on 26 October.
Zoe Howorth, Marketing Director for Coca-Cola Great Britain said: “SKYFALL is without a doubt one of this year’s most anticipated film releases, and we are very excited to be a part of it and to continue our relationship with the world’s favourite movie franchise.”
Limited-edition Bond-themed designs will appear on Coke Zero cans and bottles from October.