PHAR Partnerships appoints Tony Fernandes as Chairman
PHAR Partnerships, the media sales and sponsorship agency, has announced the appointment of Tony Fernandes as chairman of the company.
PHAR Partnerships represents iconic landmarks, media content channels, talent and leading brands within sport, entertainment and transport. Founded by Marcus Wight and Nick Lockwood in January 2011, PHAR Partnerships now has over 25 staff with offices in London, Singapore, Malaysia, Thailand and most recently Indonesia and the Philippines.
Tony Fernandes, who previously co-founded Malaysia-based low cost airline AirAsia, said: “I have known Marcus and Nick for over 8 years since they first started working with AirAsia on using sponsorships to build our brand. The success that they have achieved in more than doubling AirAsia’s media revenues in just over a year and seeing how they have grown their business in such a short time, makes me really delighted that they have asked me to play an active part in growing PHAR Partnerships into a sizeable international agency.”
Marcus Wright, CEO of PHAR Partnerships, said: “PHAR looks to build long term partnerships in the parts of people’s lives where they choose to spend their time like sport, entertainment, media and travel. Tony’s extensive contacts around the world and particularly in Asia will be invaluable to us as we prepare for a period of rapid expansion.”
Nick Lockwood, PHAR’s managing director, added: “We have a number of exciting announcements to make in the next few months. Having Tony on board will be a great catalyst to achieving our targets.”
PHAR’s clients include AirAsia, Eden Project, David Lloyd Leisure, Singapore Flyer, Apprentice Asia, Library of Birmingham, Kids Golf World Championship, British Champions Series, Expedia, Diageo, Malaysia Tourist Board, Blackberry, QPR , Caterham Group and SP Setia.
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