National Express launches student campaign with RBH
National Express is launching a new advertising drive to promote its student bus pass in the Midlands.
The travel giant appointed Meriden agency RBH to handle the outdoor campaign following a four-way pitch.
It aims to drive sales of the pass, which gives those over 18 in full-time education unlimited travel in Birmingham, the Black Country and Coventry.
Gavin Fable, marketing campaigns manager at National Express UK Bus, said: “RBH came up with a very strong visual idea that communicates our message with warmth, simplicity and relevance."
The ads launch on 17 September.