Wirral Toy Library returns to its roots with Truth rebrand
Children's charity Wirral Toy Library has been rebranded by Manchester agency Truth as it embarks on a new communications campaign.
Truth has created a new logo and identity for the charity and is now delivering a six-month PR campaign aimed at increasing the Toy Library's fundraising potential.
The rebrand has seen the charity change its name from Wirral Resource Centre to the original Toy Library moniker that it started with in 1968.
Darren Scott, creative partner at Truth, said: “It was immediately obvious that we needed to draw on the Toy Library’s offer of supporting children with complex needs whilst also harnessing the toy lending service for which it was established.
"The new brand and identity does that in a clean and memorable way whilst our PR activity is working hard to put it front of mind with potential fundraisers.”