Microsoft has completed a rebranding exercise of its adCenter advertising platform, renaming it as Bing ads and introducing the Yahoo! Bing Network.
The move is intended to allow advertisers to more readily manage campaigns as well as monitor performance and proactively respond to competition.
It will also allow advertisers to identify negative keyword conflicts, receive more traffic and increase ROI whilst resolving issues hindering the resolution of ad serving.
David Mann of Bing Ads said in a blog post: “Bing Ads isn’t just a new name, it is a reimagined and improved way for our customers to manage their campaigns on the Yahoo! Bing Network.
“Our team is committed to streamline the experience of buying search ads and to provide a unique platform to reach new customers when they’re ready to make a decision. In addition to an optimized experience, Bing Ads gives advertisers increased transparency into the auction process, helping inform them and take critical actions to improve their campaign performance if needed.”