The bright, shiny and colourful offerings of Ikea have attention drawn to them forcefully by this striking commercial which débuted during The X Factor this weekend. In the dead of night, a woman in a close-fitting unitard prances around in search of the other members of Pan's People - apparently lost in the Swedish furniture store.
Agency: Mother
Creative Team: Tim McNaughton / Freddy Mandy / Ana Balarin / Hermeti Balarin TV Producer: Harriette Larder Film Prod Co: Blinkink
Director: David Wilson
Producer: Patrick Craig
Dir of Photography: Marc Gomez Del Moral Production Designer: Sam Ludgate / Arthur De Borman Production Manager: Joshua Smith Post-Prod House: MPC VFX Producer / Supervisor: Anandi Peiris Editing House: Cut+Run
Editor: James Rose
Audio House: 750MPH
Comments
comments
Great summary of the advertisement, but let's be real, nobody's going to remember the furniture - I know can't and I just saw it.
I think this advertisement is going to wind up in the 'what was that ad about ?' media bargain bucket at the end of the year and it would be a great 'killer question a pub quiz :0 )
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