Tim Hurles appointed by We Are Experience as new creative director

We are experience have announced that it has appointed Tim Hurles as their new creative director.

Hurles joins the brand consultancy and digital agency from Dublin based Interactive Ocean and brings over 10 years’ experience in digital agencies.

Throughout this career Hurles has developed creative concepts and digital platforms for brands including General Motors, Google, Adidas, Microsoft, Audi UK, Levi’s Europe, Save the Children UK, Bentley and Sony Playstation.

Hurles said: “I think something very exciting is happening in digital product and service design, and we are experience is poised on the leading edge of it. The agency takes a creative approach and sensibility, combined with deep UX processes to create something really new, exciting and of great value to users.”

“We are experience has proudly and defiantly put the user first. It’s an agency that has set about creating useful and useable digital products from the outset. I love this and believe that I can really contribute to helping the team carve a new path through the digital world.”

Founder and Managing Director, Chris Averill says: “At we are experience, we start every new project - be it consultancy, design or strategy led – by looking at the people who will ultimately be at the receiving end. As you can probably tell, Tim shares our enthusiasm for giving real value to users and, in turn, helping brands deliver the best possible experience. We’re thrilled to have such a talented and insightful guy at the helm of our creative team.”