MSC Cruises appoints Leagas Delaney London to global ad account
MSC Cruises, the Mediterranean based cruise line, has announced that it has selected Leagas Delaney London to undertake its global advertising business.
The appointment will see the agency take responsibility for the travel company’s global communications strategy and campaign development.
Valentina Mancini, Brand Manager at MSC Cruises, said, “We were impressed with the way in which Leagas Delaney quickly and intuitively understood our business and got to a strong strategic and creative solution. We’re looking forward to a successful relationship with them.”
James Hayhurst, Leagas Delaney Managing Director, said, “MSC Cruises is a fantastic brand and an impressive global operation. We’re very excited to have been offered the opportunity to help them grow their business and develop their brand communications.”
MSC Cruises are currently the 4th largest cruise line in the world with a fleet of 12 ships ferrying 1.4m passengers between over 40 countries last year.