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Diageo Grand Marnier

Grand Marnier launches brand experience campaign with Bubble Bar designed by BEcause

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By The Drum Team, Editorial

September 6, 2012 | 1 min read

Grand Marnier, owned by drinks company Diageo, has launched a month-long experiential residency at the Brixton Clubhouse, featuring a rooftop Bubble Bar.

Designed by brand experience agency BEcause, the Grand Marnier Bubble Bar has been housed inside a contemporary dome with décor inspired by the brand’s Parisian heritage.

On selected nights, the Bubble Bar will also entertain guests with a range of performers such as hula-hoop artists, liquid dancers and world-record breaking bubbleologist Samsam.

Grand Marnier signature cocktails, The Grand Ginger and the Grand Esprit, have also been served in iconic Grand Marnier rounded bubble glasses by staff who have been trained by Grand Marnier’s top mixologists in how to produce the perfect serve.

Sharon Richey, CEO of BEcause commented: “The Bubble Bar experience invites guests to see Grand Marnier differently. We want people to associate Grand Marnier with the excitement of the early evening and the effortless sophistication of a Parisian bar at sunset, without detracting from the brand’s strong heritage.”

Diageo Grand Marnier

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Because Creative Experiences

BEcause is an experiential marketing agency, dedicated to enhancing brand love.

We create meaningful, memorable and magical live brand experiences, designed...

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