Story blasts Ardbeg campaign into new space
To celebrate Ardbeg’s first ever experiment in space in association with a US based space research company, NanoRacks, UK agency, Story has launched a digital ‘space-aged’ campaign for the brand.
The campaign is now set to roll out across Facebook, YouTube, Twitter and ardbeg.com, and will target whisky lovers and Ardbeg fans alike. It also includes an email campaign sent to the brands 78,000 member plus Committee (Ardbeg’s CRM programme), inviting members to special events in their country aiming to drive sales of the brand.
Ardbeg have also launched a specially bottled limited edition, entitles Ardbeg Galileo, in honour of the adventure and fittingly named after the father of modern astronomy.
Brands director at Glenmorangie Company, Hamish Torrie, commented: “Story have developed an Ardbeggian twist to our experiment in space by developing an identity for our limited edition Ardbeg Galileo. They’ve once again risen to the challenge.”
Dave Mullen, creative director at Story, added: ““Our challenge is to encourage Ardbeg’s big, untamed character to get bigger and wilder and now we’ve just got ourselves a new playground. It’s pretty much ‘to infinity and beyond’, so watch this space.”
Content created with:
Story
Find out more