Don't hang about waiting for your paper to run this Rangers story!
Will any Scottish newspaper now run extracts from the book on Rangers downfall, whose serialisation was scrapped by The Scottish Sun this week after an offensive blog by the author came to light?
Rangers: fan fury
A former executive of a popular Scottish newspaper put it to me bluntly, "I wouldn't touch it with a barge pole."
The Scottish Sun had blurbed a serial of the book entitled Downfall: how Rangers FC self-destructed as an upcoming attraction - then they abruptly changed their minds.
So sudden was the decision that the book's publisher, Bob Smith Walker, told me he first learned of it on Twitter.
Even a leader explaining the Sun's action has now vanished from the Sun's website.
Nor could I find a report of the bizarre journalistic event in any of the other Scottish papers.
The decision to run the serial had produced an avalanche of protest from Rangers fans.
The book had been praised by media commentator Roy Greenslade. In his Guardian column he said he had read a draft of it and provided an approving quote that appears on the back cover.
Greenslade said the author, Irish journalist Phil Mac Giolla Bhain was well known to The Sun, having previously freelanced for its now-defunct stablemate, the News of the World.
The Sun's Scottish editor, Andy Harries, admired Mac Giolla Bhain's work and, on hearing about his book, made a swift decision to buy the serial, said Greenslade.
The author also had a high profile in Scotland due to his blog, said Mr G. And it was an edition of the blogpublished in April that caused the uproar.
"Headlined The Incubator, it was a satire on the bigotry of many Rangers' fans. In so doing, it employed obviously offensive images," said Greenslade.
"Harries and some of his senior staff were said to have been alarmed by the blog's implications. In a rapid change of mind , Harries decided to pull the serialisation despite the puff promising to run it."
Publisher Bob Smith Walker said the book would be in the shops by Saturday.
"The publicity over the cancellation by the Sun is probably even better than having it serialised," he said.
Greenslade wrote that the story stretched back four years. "Mac Giolla Bhain was the first journalist, and, for much of the time, the only journalist, to chart the financial dramas that led to the demise of Rangers football club.
"The fact that he worked outside the Scottish media establishment to tell the twists and turns of the tale in a blog is hugely relevant. Indeed, a crucial part of the story involves the initial failure of Scotland's journalists to investigate the internal shenanigans at Rangers."
From what Greenslade says, the book may well have solid information. So will any Scottish paper touch it?
The Sunday Herald collected a lot of kudos last year when it bravely broke the story of the Ryan Giggs gagging order. But I have to doubt if even they will put their toe in the water on this one.