4 September 2012 - 3:27pm | posted by | 2 comments

Trevor Beattie: Channel 4's Meet The Superhumans trail is "the commercial of the year by a million miles"

Advertising luminary Trevor Beattie has praised Channel 4's coverage of the Paralympic Games and said Tom Tagholm's 'Meet The Superhumans' trail is "the commercial of the year by a million miles".

Beattie said Channel 4's coverage of the London Games is helping to change the way disability is perceived by the public. He believes that no one anticipated the way the Paralympics "would be promoted and presented and when that commercial came along it was the talk of town... and it continues to be."

The BMB co-founder said that the attitude generated by the trail has "carried on through the athletes themselves". He feels this spirit has been infectious - he saw it in the swagger of swimmer Ellie Simmonds as she approached the pool for her races: "I don't think anyone saw that coming, it's a real perception shift... it's brilliant."

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Comments

5 Sep 2012 - 10:35
RhondasSongs

showing the baby in the womb, the bombs on a war field and the catastrophic car crash brought it all into perspective. these are people that have overcome everything from birth defects to injuries that could have happened to any of us and they've gone on to compete at the international level in their events. it did change the perspective by simply forcing people to think and not flinch away from missing body parts or other things. I think it's the fact that we're looking at people that have gone on with their lives to be the very best at something that's truly truly inspiring and humbling too.

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5 Sep 2012 - 12:11
onelife's picture

This advert was right on the money, it changed a whole lot of people's perception of what the Paralympics were all about and strange it took so many years to get the proper message across. Education and awareness I suppose, yep, best trail by a million miles.

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