Kerrygold launches new butter with its biggest campaign ever executed by Karmarama
For the launch of Kerrygold’s new softer block butter, the Adams Foods brand has released its first national advertising campaign in over two years.
The campaign is the first since the appointment of Karmarama as the brand’s creative agency following a pitch process earlier in the year. The national print and TV campaign, developed by Karmarama creative team Tom Woodington and Robin Temple, aims to show the care and dedication that the Irish brand puts into the product.
The advert uses the fable of the Butterman, a mythical hero of Irish folklore, who helps his heard find the best grazing pastureland by going above and beyond, including carrying a cow on his back up a mountain.
“We are really proud of the work Karmarama have created to help us drive our ambitious sales growth in the butter market,” commented Alison Palmer, marketing lead at Kerrygold.
The TV campaign was directed by Jeffe Labbe out of Sonny London, with editing carried out by Art Jones at Work post, post production by The Mill and sound by Anthony at Factory.
Tom Woodington, creative at Karmarama, added: “We wanted to hero the farmers who make Kerrygold and bring to life the toil and effort that goes into making great butter.”
Content created with:
Karmarama
Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital...
Find out more