Upon reaching the milestone of 50 million ‘Likes’ on Facebook this afternoon Coca-Cola has announced its plans to try and make the world a happier place by harnessing the collective input of its fan base on the social networking site. The soft drinks brand will act as a catalyst in identifying its fans simple ideas to make the world happier.
“Throughout its history Coca-Cola has always had a role in bringing simple moments of happiness to people around the world every day,” said Joe Tripodi, chief marketing and commercial leadership officer, The Coca-Cola Company.
“Today we have an engaged global community more than 50 million strong connected through Facebook. This provides an opportunity to engage our most supportive and enthusiastic fans in a quest to find ways to make the world a happier place.”
Coca-Cola will now identify individuals developing ideas that enable people to become more active, to give to others, be social, or engage in other activities associated with increased happiness. These creators will then collaborate with Coca-Cola and its Facebook community to develop these ideas.
Fans can declare their commitment to help spread happiness across the globe through a new application on Coca-Cola’s Facebook page. The Coca-Cola Company will support the selected concept and visionary behind the idea by providing access to teams that will help propel their solution, with the ultimate outcome piloted in 2013.