4 September 2012 - 5:24pm | posted by | 0 comments

As Coca-Cola hits 50 million Facebook 'Likes' the brand asks fans to help it make the world a happier place

Coca-Cola will utilise its Facebook fanbase of 50 million 'Likes' to make the world a happier placeCoca-Cola will utilise its Facebook fanbase of 50 million 'Likes' to

Upon reaching the milestone of 50 million ‘Likes’ on Facebook this afternoon Coca-Cola has announced its plans to try and make the world a happier place by harnessing the collective input of its fan base on the social networking site. The soft drinks brand will act as a catalyst in identifying its fans simple ideas to make the world happier.

“Throughout its history Coca-Cola has always had a role in bringing simple moments of happiness to people around the world every day,” said Joe Tripodi, chief marketing and commercial leadership officer, The Coca-Cola Company.

“Today we have an engaged global community more than 50 million strong connected through Facebook. This provides an opportunity to engage our most supportive and enthusiastic fans in a quest to find ways to make the world a happier place.”

Coca-Cola will now identify individuals developing ideas that enable people to become more active, to give to others, be social, or engage in other activities associated with increased happiness. These creators will then collaborate with Coca-Cola and its Facebook community to develop these ideas.

Fans can declare their commitment to help spread happiness across the globe through a new application on Coca-Cola’s Facebook page. The Coca-Cola Company will support the selected concept and visionary behind the idea by providing access to teams that will help propel their solution, with the ultimate outcome piloted in 2013.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...