Bradford Dragons basketball team gets new look from United by Design
The Bradford Dragons basketball team has unveiled a new brand identity as it aims to ride the wave of renewed interest in the sport in the wake of the London Olympics.
York-based United by Design has created the new look for the national league club, replacing its logo with a new fiery dragon branding which it hopes will be more appealing to supporters and potential sponsors.
Mark Mills, commercial manager at Bradford Dragons, said: “We set United by Design quite a tough task, in that the Dragons’ logo needed to be made more appealing whilst still retaining important features such as our traditional club colours, and they rose to the challenge brilliantly.
"We really want to inspire young people to take up basketball in the light of the Olympic legacy. Our new image should now help us to attract more spectators, coaches, players and sponsors. We have ambitious development plans for the Dragons, and the new look definitely gives us a more professional image that will help us to monetise our brand."