Pulse has announced the launch of its own in-house film distribution are and the appointment of Anna Sissons as film distribution manager as part of a strategic move to support the development and monetisation of a Pulse film catalogue.
The move will also see Pulse take control of all aspects of its film promotion and distribution. The new division aims to take a fresh approach on the current distribution model. It is hoped the addition of Sissons to the team will create a distribution pipeline which will suit today’s changing media landscape. This will include utilising social media and leveraging brand partnerships, as well as staging unique innovative events around film releases.
Sissons joins Pulse from Dogwoof where she held the position of outreach coordinator. Whilst at Dogwoof she project managed the innovative ‘Popup Cinema’ initiative from inception to global expansion, and also helped set up screenings worldwide from The Eden Project to a ranch in Woodstock, Vermont.
CEO of Pulse, Thomas Benski, commented: “Given the type of films we make, and the fact we are now financing a large proportion, we no longer see the value of enlisting a third party distributor. So setting up a distribution arm is a natural progression for Pulse’s development and growth as a media business.
“We are delighted to have someone of Anna’s experience on board to help spearhead this new division and with plans to distribute third party films in the near future, she will be an invaluable asset to the team.”
The first film to be released under the Pulse banner will be ‘Shut Up and Play the Hits” (clip above) which opens for one night only in cinemas across UK and Ireland on Tuesday 4 September. Pre-screening coverage and a post-screening Q&A with James Murphy hosted by Edith Bowman will be transmitted live via satellite from Hackney Picture House, London. Fans worldwide will also be able to join online through Google+ Hangout.
Speaking of her new role at Pulse, Sissons added: ““I have followed Pulse for many years with great interest so being able to join such an exciting, ambitious and fast-growing company is fantastic. Pulse has a superb industry reputation and an incredibly strong portfolio of films. I’m very much looking forward to working with them on the development of this new division and taking its properties worldwide.”