Following research from the AA showing that over 170,000 motorists in England and Wales have been caught using their mobile phone whilst driving, Bluetooth hands-free car kits developer, Parrot, has launched a communications campaign emphasising the consequences of using a mobile behind the wheel.
Starting in September the Parrot campaign targets key locations such as Manchester, Leeds, Birmingham, Leicester and Watford, aiming to positively impact local drivers encouraging them to think about their driving habits. As a developer of hands-free systems Parrot hope the campaign will encourage those who make calls from their vehicles to investing in one of Parrot’s voice activated hands-free car kits.
As well as offering fully installed car kits that are integrated with the car’ speakers and convenient portable ranges, Parrot has also made innovations in response to the increase in use of Smartphones for social networking and texting. These include the integration of a service called ‘TextFriendly’ which enables the driver to use verbal commands to manager their SMS, email and social media.
Working with the Media Agency Group, the communications campaign entitled “Smartphone Stupid Driver” will be delivered through a range of media including radio, petrol station forecourts and other outdoor and online channels.