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ISBA says Alcohol Concern's Youth Policy is 'factually incorrect'

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By The Drum Team | Editorial

September 3, 2012 | 2 min read

The ISBA has criticised the Alcohol Concern Youth Policy campaign stating it would be more effective if it were factually correct.

“Alcohol Concern raises the issue of youth appeal for alcohol advertising, and we agree that all advertisers should respect the codes of practice. However, the report is sadly misinformed when it says that the system is ‘voluntary’; it is not - the CAP and BCAP codes apply to all advertising and commercial communications in the UK,” commented Ian Twinn, ISBA’s director of public affairs.

Published today, the Youth Alcohol Advertising Council (YAAC)’s Summer 2012 report exposes some serious gaps in its own understanding of the self-regulatory system.

Speaking as the voice of British advertisers, ISBA’s Twinn, added: “Alcohol Concern is also wrong when it says in its report that investigations can only be undertaken by the ASA following a complaint; in fact the ASA has the power to investigate any advert regardless of a complaint.

“If members of YAAC feel the rules have been broken they are, of course, right to complain and advertisers will respect the ASA’s rulings. It would be nice if Alcohol Concern did too.”

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