Fashion labels House of Holland and Skiny appoint Brandnation to manage UK launches
House of Holland, the fashion brand created by British designer Henry Holland, has appointed Brandnation to manage the UK PR for House of Holland Underwear. The PR agency has also been selected by Austrian underwear brand Skiny to launch its men’s and women’s ranges.
Representing House of Holland, Brandnation has been asked to work to an extensive brief focusing on consumer and trade media and celebrity activation, with the brand strapline ‘You Make Me Dance In Your Pants’.
Skiny has tasked Brandnation with the brand launch, all consumer and trade PR as well as developing an intensive social media plan, following the brands launch of swimwear, underwear and loungewear into the UK market.
Celebrity endorsement has come from Lizzy Jagger, daughter of Mick Jagger and Jerry Hall, who has been announced as the returning face of Skiny’s SS13 collection. She is the latest model to front a Skiny campaign – previous campaigns have featured Naomi Campbell, Helena Christensen and Laetitia Casta.
Mary Killingworth, Brandnation’s managing director commented: “Both House of Holland underwear and Skiny are fantastic wins for Brandnation and a great complement to the burgeoning fashion portfolio.
“We are very excited about both brands and looking forward to hosting the UK Skiny launch party later in the year” she added.
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