Vehicle glass repair and replacement service Autoglass has launched a new TV advertisement to coincide with its 40th anniversary.
The ad, produced by Tellyville, has featured Autoglass employee Max Sankey helping a racing engineer whose windscreen has chipped. The underlying message of the ad has aimed to stress that every chip will eventually crack and that Autoglass’ 40 years of expertise means that its repairs last.
Autoglass specifically chose with Sankey, a technician at the company’s Gateshead branch, to star in the commercial following research into consumer attitudes towards regional dialects in advertising.
The study, conducted by Autoglass, revealed that eight out of ten consumers believe brands should use a mix of accents, with 26 per cent of consumers stating North East accents like Sankey's as the most trustworthy.
Andre May, sales and marketing director at Autoglass commented on the ad: "We wanted to use our latest ad to both highlight our expertise, but also to pay tribute to the excellent service our staff provide to customers every day up and down the country.
“We believe we are the only business in the UK to feature our own staff in all brand communications, and this is just another example of how we like to empower our people to represent the brand. Max is a technician at our Gateshead branch and was keen to get involved in the adverts after having featured in a company film previously – he’s a natural on the screen.”