Ad of the Day: Direct Line - The Red Line
Drama replaces comedy in Direct Line's latest TV commercial as Chris Addison and Alexander Armstrong's double act has been dropped in favour of an approach illustrating the insurance company's responsiveness when one of their customer's needs help. A tightly choreographed sequence makes the point beautifully.
Agency: M & C Saatchi
Creative Team: Conrad Swanston / Alex Bingham
TV Producer: Estella Alvares
Film Prod Co: Academy Films
Director: Walter Stern
Producer: Cathy Green
Dir of Photography: Florian Hoffmeister
Production Designer: Sam Tidman
Post-Prod House: Glassworks
Editing House: The Whitehouse
Editor: Sam Gunn
Content created with:
m&c saatchi
Find out more