To coincide with the recently launched Richard and Judy Autumn Book Club, exclusive to WHSmith, a new app has been created.
Developed by Aurasma for both smartphone and tablet, the augmented reality technology has enabled users to see Richard and Judy appear on screen reviewing the autumn book titles.
After downloading the free app from either App Store or Google Play, users scan the cover of the book and can then go straight on to buy the book via the app.
In addition, users can scan the QR code in the back of the book to download the Richard and Judy podcast for that specific title.
Richard Madeley said: “The development of the Book Club knows no bounds and we’re delighted that once again we can offer something truly different to support our fantastic selection of authors. The
Aurasma technology is quite something and we love being back together on people’s screens.”
Rachel Russell, WHSmith Books Business Unit Director said: “We’ve seen how successful the podcast has been and to be able to bring Richard and Judy back to people’s screens via their new app is really exciting. We’re delighted that we can continue to bring readers genuinely different and added value to their reading experience.”
Tamara Roukaerts, Head of Marketing, Aurasma said: “With the introduction of the new Book Club app, people will be able to watch Richard and Judy’s reviews augmented on the books themselves – meaning you really can judge a book by its cover! It’s a great combination of the printed books we love, the reviews we trust and the latest mobile technology.”