LittleBlackDress.co.uk appoints Tamar for integrated SEO and social campaign

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By The Drum Team, Editorial

August 31, 2012 | 2 min read

Fashion website, LittleBlackDress.co.uk has partnered with Tamar on a bi-channel campaign to propel the brand into the fashion limelight.

Tamar will apply their knowledge of SEO for fashion and utilise their network of influential style bloggers to achieve the brand's ambitious growth plans. Tamar’s focus on digital-only brands will support LittleBlackDress.co.uk as it aims to become the ‘go to’ brand in Britain for women’s fashion.

The campaign marks the first time LittleBlackDress.co.uk has stepped into the competitive world of Fashion SEO. The brand’s vast social community sees Tamar confident of achieving success for LittleBlackDress.co.uk in search.

Nathalie Gibbins, director of LittleBlackDress.co.uk, commented: “With one of the finest and largest collections of dresses, we are confident that Tamar will help us succeed in becoming the number one destination site for LBDs, dresses and party fashion.”

CEO of Tamar, Tanya Goodin, added: “We’re delighted to be working with Little Black Dress. They’re a stylish brand with huge potential. It’s a very competitive market but we have put together a succinct strategy that will take advantage of an enthusiastic community and give them the clout they need in search engines.”

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