Wwwonder women
It might be a man’s world, but the number of women making a name for themselves in the digital arena is growing. The Drum reveals its 30 under 30 women in digital for 2012 – an inspiring list of women lighting up digital marketing, from social media and performance marketing to user experience and mobile.
Mobile review
In a special review of mobile, The Drum explores how marketers need to build consumers into the heart of their mobile strategy, and looks into the issues facing mobile advertising.
- Designing for mobile v designing for desktops: what challenges does the mobile web throw up for designers?
- How is mobile changing the world?
- How can the mobile model deliver revenue?
Alan Rusbridger interview
Ahead of his induction into the Digital Hall of Fame at ad:tech, The Drum catches up with Alan Rusbridger, editor of the Guardian, to discuss the paper’s digital-first strategy.
Desert island clips
Sir John Hegarty discusses his favourite celluloid classics, from the iconic ‘horse head’ scene in The Godfather to universally loved ads.
The Works
This issue’s creative round-up features:
- United Creative's work for Walsall town centre
- Typographic mugs for Tesco by Glad
- George Best style guide, created by Raw for IMG to celebrate Best’s style and talent
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