The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Paralympics Stephen Hawking

Stephen Hawking’s Paralympics performance expected to draw 1bn worldwide viewers

Author

By John Glenday, Reporter

August 30, 2012 | 1 min read

Renowned physicist Stephen Hawking has stolen the show at the Paralympic Games after he took 62,000 audience members and 1bn TV viewers on a live ‘journey through science’.

The night comprised a series of set-piece events designed to showcase British creativity to the world and adopted a distinctively scientific flavour in contrast to Danny Boyle’s earlier showpiece.

This included the world’s loudest ever apple crunch after each audience member simultaneously munched on a free Gala Apple – a tribute to Sir Isaac Newton’s inspiration for the theory of gravity.

Stealing the show however was Hawking himself who made a rare public appearance to appear on a specially designed moon stage before ushering in a ‘Big Bang’ of light, sound and fireworks to initiate proceedings.

Executive producer Stephen Daldrey said: ”This is not about England. This is not about Britain. This is about challenging perceptions. There is no nationalistic brief to this show.”

Paralympics Stephen Hawking

More from Paralympics

View all

Trending

Industry insights

View all
Add your own content +