One Direction's message to fans tops the Viral Video Chart

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By The Drum Team, Editorial

August 30, 2012 | 2 min read

Boyband One Direction are used to topping the charts - and now their army of devoted teenage fans have helped them to the summit of this week's Viral Video Chart.

1D top the chart

The X Factor finalists take the top spot in this week's Brand Chart with a personal message to fans announcing the launch of their new single 'Live While We're Young'.

The #1DBigAnnouncement has been viewed more than two million times in the last week and has already garnered more than 100,000 shares.

In the User Generated Content chart, Steve Kardynal holds on to top spot for the third week running with his hilarious rendition of Call Me Maybe recorded with the help of Chatroulette.

The charts are compiled with the Viral Ad Network and are based on the number of shares each video has received on social media over the last seven days.

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