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Newly appointed chairman and CCO of TBWA\London Peter Souter reunites creative duo Campbell and Doyle

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By The Drum Team, Editorial

August 30, 2012 | 2 min read

Peter Souter, who was appointed as chairman and chief creative officer of TBWA UK Group last week, has made his first creative appointments.

Souter has reunited creative duo Walter Campbell and Sean Doyle, who worked with Souter at AMV in the nineties and later formed their own agency Campbell Doyle Dye (CDD) in 2002.

They will join TBWA\London as a heavyweight creative team in October, working within the creative department which will continue to be run by ECD Dede Laurnetino, with a brief to inspire the agency’s youthful creative teams working with clients including Aquafresh, Nissan, GSK, Adidas and EA Games.

Dede Laurentino, ECD at TBWA\London commented: “I've always dreamt of working with one of them. Now they're all here. I'm so happy that I envy myself.”

Walter Campbell joins from Anomoly where he served as creative partner, speaking of the move he said, “Peter rang up very excited and got me excited. There is a lot of intent and passion at work at TBWA and I want to lend my conviction to that.”

Campbell’s previous creative partner Sean Doyle has spent time with agencies including DDB, Leagas Delaney, The Assembly and Simons Palmer Denton. More recently, he had his own firefighting creative agency, Panic.

Of the move Doyle says he’s “raring to go” continuing, “I'm thrilled to be joining an agency with such a great heritage, and to have a chance to play a part in its future.”

Peter Souter, chairman and CCO of TBWA\London, added: “Walter is simply the most awarded creative working in London. That I can put him in a room with Sean again simply means everybody should be very afraid of the creative power of TBWA\London.

When you have 26 pencils between you, you don't really need titles. So we've decided to call them Art director and Copywriter. The way you'd call Ali and Best a boxer and a footballer. The pair will work across all our clients, win business and prizes, hearts and minds. Dede and I are thrilled.”

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