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Kayak works on branding for three London-based companies

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By The Drum Team, Editorial

August 30, 2012 | 2 min read

Three separate London based agencies have appointed strategic branding and design agency, Kayak to assist with their brand positioning and marketing. They join a growing list of clients outside of Scotland for the agency.

Creative agency Luma appointed Kayak as their marketing partner as part of a rebrand which aims to reflect the innovative services and products Luma offer. The logo, a fluid marque – changing colour and shape whilst maintaining its distinctive structure – hopes to highlight the agency’s creativity.

IASeminars commissioned Kayak to rebrand their training company designing a new logo representing the range of courses offered by IASeminars. Kayak also developed brand guidelines and marketing collateral for the company including, stationary, brochures and course materials.

Kayak have also worked with new London-based start-up who offer a wide range of hand-crafted homewares online on their brand identity and positioning. Kayak named the company Trunk and created a tactile marque with clean, simple lines, reflecting the hand-crafted qualities, with a shape hinting towards its eastern inspiration.

Trunk’s direction VJ, commented: “Kayak really took the time to understand who we are and translated that information fluently to a brand that works well across all our marketing. Kayak have a fantastic team who are responsive and enthusiastic.”

Debbie Happell, Kayak’s director, added: “It’s great to bring our strategic branding approach to inspiring companies within the London market. We look forward to continuing our growth throughout UK.”

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