Jessica Ennis sends message of encouragement to ParalympicsGB squad
Olympic athletes Jessica Ennis, Louis Smith, Greg Rutherford and Zoe Smith have participated in a video message of encouragement to the ParalympicsGB squad as the Olympic Games kick-off in London once again.
Created in partnership with British Airways the vide, which was written, produced and created by Cake, the messages of support are spliced with footage of Paralympians in action from previous games.
Created with the theme ‘we are alongside you…’ the clip seeks to explain the meaning of the Greek prefix ‘Para’ which translates as ‘beside’ or ‘alongside’.