The Drum Magazine: 31st August 2012

A taster of what's in our latest issue out Friday 31st August 2012

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30 under 30 women in digital

The Drum reveals its 30 under 30 women in digital for 2012 – an inspiring list of women lighting up digital marketing, from social media and performance marketing to user experience and mobile.

Mobile review – special feature

In a special review of mobile, The Drum explores how marketers need to build consumers into the heart of their mobile strategy, and looks into the issues facing mobile advertising. This report covers the following:

• Designing for mobile v designing for desktops : what challenges does the mobile web throw up for designers?
• How is mobile changing the world?
• How can the mobile model deliver revenue?

Alan Rusbridger interview – cover story

Ahead of his induction into the Digital Hall of Fame at ad:tech, The Drum catches up with Alan Rusbridger, editor of the Guardian, to discuss the paper’s digital-first strategy.

Desert island clips

Sir John Hegarty discusses his favourite celluloid classics, from the iconic ‘horse head’ scene in The Godfather to universally loved ads.

The Works

This issue’s creative round-up features:

• United Creative's work for Walsall town centre

• Typographic mugs for Tesco by Glad
• George Best style guide, created by Raw for IMG to celebrate Best’s style and talent

Analysis and AgendaDigital and Social Media


• Why are marketers are failing at gamification?

• Digital ads to overtake newspapers
• Facebook ads can learn from Twitter’s relevance


Media

• The UK press shouldn’t have gagged on Harry pics

• Elisabeth Murdoch defends family comments in post MacTaggart Q&A

Retail

• Review: Tesco’s virtual store at Gatwick airport

The magazine regularly includes: 
In-depth report and analysis, regional and sector, with all the hard hitting facts, statistics and trends