Collective MD Steve Filler to head up AOL's Advertising.com in the UK
Steve Filler, managing director at media and technology firm Collective, has joined AOL’s Advertising.com as its UK managing director.
Beginning on 3 September, Filler will be responsible for running the UK braded video content distribution businesses goviral, as well as ad network, Advertising.com, where he will aim to grow its presence in the UK.
Filler said, “As the digital world continues to evolve at a rapid pace, I was looking for a company that had the foresight and ability to deliver cutting edge campaigns that respond to changing consumer behaviours. The role at the Advertising.com Group offers me the chance to lead a highly talented team with fantastic digital products that push the boundaries in video and display advertising, creating innovative and effective solutions for brands.”
René Rechtman, senior vice president of Advertising.com Group International, who Filler will report directly to, added: “Steve’s commercial acumen, unrivalled knowledge of digital advertising and network of industry contacts will be hugely beneficial to the Advertising.com Group. We have ambitious plans for goviral and Advertising.com and some exciting products in the pipeline. We’re excited to have Steve on board to help take the UK business to the next level.”
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