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Zoopla

Zoopla.co.uk set for 'Talking Houses' multi-million pound advertising campaign

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By The Drum Team, Editorial

August 29, 2012 | 1 min read

Property website Zoopla.co.uk is set to run its largest advertising campaign, following its sponsorship of Premier League football club West Bromwich Albion.

The ‘Talking Houses’ campaign will run from this weekend, across TV and radio, running across primetime slots on national TV and radio, while print adverts will appear across various national titles.

The creative has been handled by VCCP, with production by Psyop and media planning and buying by Vizeum.

Alex Chesterman, founder and CEO of Zoopla.co.uk said, “We are fulfilling our promise of investing heavily in marketing to benefit our members and remain committed to operating the UK’s best known online property brands. Our sponsorship of West Bromwich Albion FC is off to a great start and we are really excited about the upcoming launch of our new TV and radio ads. We will continue to invest millions more over the coming months in order to ensure that we continue to be the UK’s most cost-effective online marketing platform.”

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