Metro Newspaper set to be published in Holland following Telegraaf Media Groep deal
Media company Metro International is to publish its newspaper in Holland, having entered into a franchise agreement with Telegraaf Media Groep NV (TMG).
The agreement followings TMG purchasing the shares to Metro Holland, leading to it publishing the daily newspaper, alongside its other free daily Sp!ts.
Per Mikael Jensen, president and CEO of Metro International, commented: "Metro Holland has a strong position in the Dutch newspaper market and has been one of our most successful operations over the years. We are happy that this deal will secure the future of the title and that the Metro brand will be kept in the market. The deal also allows Metro to maintain its existing pan-European distribution platform which is important to our international advertisers. TMG will benefit from synergies with their existing operations and they have better opportunities to lead the consolidation of the Dutch print market. We are confident that they are the right partner to develop Metro Holland further."