Deep Heat agrees ITV sponsorship deal brokered by the7stars
Mentholatum has announced that its brand Deep Heat will be the headline sponsor of ITV1’s Daybreak National Weather.
Due to start on 3 September and run until mid-December, the deal, worth £500k, has included sponsorship of the weather reports that are broadcast five times a day, five days a week.
Concentric Advertising London is the agency behind the campaign creatives, which have targeted an audience of women over 45 as the winter season approaches.
Matthew Jamieson, senior product manager at Mentholatum commented: “This is a major campaign for Deep Heat and the7stars has answered our brief perfectly. Daybreak’s audience is a great fit for this campaign which is very much in-line with our targets and business objectives, and we’re looking forward to seeing the results of the7stars’ work.”
Rhiannon Murphy, head of TV at the7stars added: “There is a clear synergy between Deep Heat as a product and the programming content of Daybreak weather. Out target audience has a real affiliation with the channel and this sponsorship allows Deep Heat to remain front of mind during the winter months which fits in perfectly with Mentholatum’s commercial strategy.”
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