27 August 2012 - 3:06pm | posted by | 0 comments

Scottish business destination, Skypark, named as key venue and lounge hub for Social Media Week

SMW takes place on the 24-28 September SMW takes place on the 24-28 September

Glasgow’s Skypark has been announced as the venue and lounge hub for this year’s Social Media Week (SMW). The venue is now set to host a series of events, including a PeoplePerHour networking event for the creative industry – devised and hosted by Th!nkFrog Marketing.

Aylish Jarvie, PR manager, PeoplePerHour, commented: “We’re excited about the opportunity to meet some of our Glaswegian users. This event is also a great chance for people to try a new kind of networking; showcasing their work rather than just telling people what they can do and we’re really excited to be a part of Social Media Week Glasgow.”

The event will be the first of its kind in Glasgow to allow instant connectivity with fellow networkers using QR codes. The networking space will be used as an interactive art gallery with freelancers given the choice to virtually display their work and power social interaction via the use of QR codes.

Louise Graham of Th!nkFrog Marketing added: “Having attended many networking events we identified an opportunity to bring creative talent to life through thinking differently about the way we connect offline with the online community.

“2012 sees the trend for #point&know – a growing need for people to be able to simply engage with a message via one click. It seemed alien to me that networking events have not evolved past the “Business bumph table” to a more interactive approach. With this idea we approached PeoplePerHour and Social Media Week, Glasgow seemed to be a perfect opportunity to launch our new concept.”

Running from 24-28 September in cities around the world SMW creates a platform to connect people, content and conversations around emerging trends in social and mobile media. The theme of this year’s event is ‘empowering change through collaboration’ using social media to transform access to education, employment, health and social inclusion.

Curator of SMW, Tim Wright, explained that SMW is a “superb opportunity for people at all life’s stages to find out more about how social technologies can introduce big changes in the work place or in their personal lives,” continuing: “It’s [social media] not just for marketing people and it’s not just about Facebook and Twitter – it’s about a proactive way of transforming access to education, employment, health and wellbeing and social inclusion.”

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