Paisley Daily Express to relaunch with new look and 20p cover price

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By The Drum Team, Editorial

August 24, 2012 | 2 min read

Media Scotland is relaunching its local newspaper the Paisley Daily Express on Monday (27 August).

The 138-year-old daily has been completely redesigned and its relaunch is being supported by a reduction in cover price from 45p to 20p.

Media Scotland claims the paper will have more pages and "more content based on user-generated stories and pictures".

It will have an extended entertainment section and new football columnists Chick Young and St Mirren legend Ricky Gillies.

The moves comes as Media Scotland moves production of all its local papers into a central single production unit based out of its headquarters in Glasgow.

The publisher maintains that each newspaper will retain editors and reporters in the community they serve but its regional titles will now also share non-local sections such as TV, movies, music and motoring.

The Paisley Daily Express is the first Media Scotland local title to be redesigned and the new-look will be rolled out across all of the publisher's 17 regional papers in the next eight weeks.

Allan Rennie, editor-in-chief of Media Scotland, said: "We’re delighted to relaunch our flagship local newspaper, the Paisley Daily Express, which demonstrates our continued commitment to local newspapers in Scotland.

"Our 20p promotion will help persuade the people of Paisley to take a fresh look at the newspaper and the revamped website will reflect the relaunch online.

"The new look across our weekly titles is the culmination of three months hard work by local editors and teams and underpinning this is our investment in technology that ensures all our local titles will have a healthy future."

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