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Hong Kong Tourism Board appoints Rooster for British PR push

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By John Glenday, Reporter

August 24, 2012 | 1 min read

Rooster has been appointed by the Hong Kong Tourism Board to mastermind a strategic PR campaign promoting the Hong Kong Wine & Dine Festival in Britain.

In partnership with HKTB’s in-house team Rooster will promote the event which is planned for early 2013 in what is regarded as the culinary capital of Asia.

Dawn Page, director, UK & Northern Europe for HKTB, said: “We were very impressed by Rooster’s creativity and social media know-how and look forward to working with them over the next few months to really place Hong Kong top of mind for the British traveller.”

James Brooke, managing director, Rooster added: “We’re thrilled to add such a sought after tourist board to our growing portfolio. Hong Kong is a vibrant destination offering a diverse range of cultural as well as culinary experiences – we’re certainly looking forward to getting under the skin of the country,” says

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