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Toni Blackhurst appointed as head of marketing and commercial partnerships at Scottish Rugby

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By The Drum Team, Editorial

August 23, 2012 | 2 min read

Scottish Rugby has announced the appointment of Toni Blackhurst as its head of marketing and commercial partnerships.

Toni has worked at RBS for 12 years in a variety of marketing roles, most recently as senior sponsorship manager responsible for developing and activating RBS’s partnership with Scottish Rugby. Her move to Scottish Rugby has tasked her with improving customer experience and increasing commercial revenue, as well as helping to increase match attendance and building the appeal of rugby to contribute towards a thriving club game.

Dominic McKay, Scottish Rugby’s director of commercial operations, communications and public affairs, commented on the appointment: “We are delighted to welcome Toni to Scottish Rugby. She brings with her a wealth of experience in marketing and will enable us to build on our strong relationship with our existing partners and forge new and dynamic partnerships both nationally and internationally."

"Scottish Rugby is going through a period of exciting change both on and off the field. Our supporters and commercial partners are at the heart of our strategy to grow and develop the sport and Toni and her team will play a key role in delivering campaigns and initiatives that inspire all our supporters to back rugby in Scotland,” he continued.

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Scottish Rugby Union plc

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