Sainsbury’s to launch digital video service
Sainsbury’s, in partnership with Rovi, has announced it is to launch a new digital video service to expand its entertainment offer.
Scheduled to debut later in the year the service will offer video on demand and digital copies of films and TV programmes via the Sainsbury’s Entertainment website, before expanding to connected devices such as smart TV’s, Blu-ray players, smartphones and consoles.
Recently Sainsbury’s has expanded its entertainment footprint with the launch of a music download service and acquisition of Anobil Ltd, a social network and online retailer of e-books.
Luke Jensen, group development director, Sainsbury's said: "On demand streaming video is an exciting addition to our existing online offerings, and supports our customers as they progress from consuming content on physical disc to accessing their favourite entertainment on a range of devices, where and when they choose."
Supermarket rival Tesco already provides a similar video-on-demand service after signing a deal with Blinkbox.