Ofcom has reported that the proportion of British adults voicing their support for a 9pm ‘watershed’ for content deemed unsuitable for young children has been set at the right time.
Some three quarters of those polled lent their support, rising from just 64% in 2005 with the number stating they felt the cut of was ‘too early’ declining from 24% to 12% over the same period.
The numbers thinking it ‘too late’ notched up a small rise however, inching from 6% to 9% in that time.
Other key findings contained in the report include a small majority of 55% concluding that the standard of programming has remained steady over the past year, with just 10% thinking it had improved and 31% complaining of a decline.
TV remains the main source of news for UK adults with 76% keeping up to date with current affairs through the medium, far ahead of its next nearest rivals such as newspapers (8%), the web (7%) and radio (5%).