Next Fifteen Communications group digital agency Beyond has acquired social engagement agency Content and Motion.
The acquisition will expand Beyond’s service capability, the agency has explained, with Content and Motion immediately joining the Acquisition and Engagement team, now led by founder Roger Warner.
Warner will also join the board of Beyond, with the team sitting alongside the existing Analytics and creative teams.
Tim Dyson, CEO of Next Fifteen Communications Group, commented: “This deal underscores our belief that digital marketing is being reinvented with data at its core and that social engagement is an absolute fundamental. There are plenty of digital agencies that can build nice shiny web properties or apps, but CMOs are asking for a lot more. They want tools designed around insight that drive the right kind of engagement. Having a cool app is simply not enough. By integrating C&M with Beyond, we are creating a new type of digital agency that brings together insight, technology and engagement.
Beyond is also on the recruitment hunt for a VP of acquisition and engagement to work alongside Warner within the agency’s New York office and to head up the team in the East Coast of America.
Warner, said: “This is chapter two of a mission started with C&M back in late 2008. I’m incredibly excited about what we can do with the new Beyond services mix. The field is wide open to create a new generation of creative digital agencies with social media at their core. The Beyond team is totally connected with the companies that are shaping the future of the web through its amazing work with Facebook, Google, Apple and YouTube. We have a brilliant value proposition for brand managers and we’re really looking forward to delivering this on a global scale for clients old and new.”