Channel 5’s Dallas strikes sponsorship deal with Blossom Hill
Wine brand Blossom Hill has been revealed as sponsors of a remake of the hit eighties sit-com Dallas.
The marketing partnership is being conceived and developed by Carat and will see the Blossom Hill brand linked to the broadcast via idents as well as in print coverage produced by Channel 5 owner Northern & Shell.
The campaign dovetails with a £2.2m media investment by Blosssom Hill this autumn that aims to communicate the brands distinctive taste to consumers.
Dallas will welcome the return of some of the shows most memorable cast members, including JR and Bobby Ewing, as well as a host of younger talent.
Agostino Di Falco, Channel 5 partnerships director, said: ‘Our aim is to deliver advertising effectiveness and by partnering with Dallas, Blossom Hill will reach a mass but targeted audience with the deal augmented across the N&S portfolio of celebrity and press titles.’
Louise Wright,Associate director at Carat, added: ‘This wide-reaching, strategic partnership takes advantage of opportunities across N&S’s entire media portfolio and is a unique way to reach Blossom Hill’s audience with a carefully targeted campaign.’