Scottish Power has appointed RAPP Edinburgh to its marketing roster to handle SME B2B activity.
Following a pitch process, which saw the client work alongside the Recommended Agency Register in order to compile a shortlist of agencies, RAPP Edinburgh has been made responsible for delivering strategic integrated communications which will both build on and deepend relationships with Scottish Power’s existing customers, as well as promote its services to potential customers also.
Jo Heraghty, senior manager – SME Marketing at Scottish Power, commented: “RAPP impressed us with the standard of their strategic and creative thinking and demonstrated a deep level of insight of our challenges in the SME market. I am confident that they can really help us to strengthen our position in the SME market.”
Rebecca Heaney, managing director of RAPP Edinburgh, added: “We’re absolutely over the moon about this latest appointment. We drew on expertise across the business including creative, data specialists and our media team to address the pitch brief and we’re delighted to have the chance to bring our proposed campaign to life.”