Ad of the Day: Fifth Gear - Jump

This cleverly put-together trail reveals that the new series of Fifth Gear will be broadcast exclusively on Discovery. The slowed-down reaction shots of people inside and beneath a car flying from a ramp are reminiscent of a scene from Ferris Bueller's Day Off and are neatly imbued with a sense of fun.

Agency: Discovery

Creative Team: Ceri Payne / Pauline Le Goff

Director: Ceri Payne

Producer: Paul Mortimore / Caroline East / Kate Perman Dir of Photography: Luke Scott (DP) Post-Prod House: Smoke & Mirrors

Editor: Ceri Payne

Audio House: Rich Martin @ Envy

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