The Snowdon Award Scheme has today rebranded as the Snowdon Trust, with the aim of looking more like a brand in order to increase awareness.
The charity, which gives grants to physically disabled people for training or higher education, appointed Elmwood to handle the rebrand, as well as to create a brand blueprint, including equality, inclusion, achievement and celebration.
Lord Snowdon, founder, said: “I very much like the new direction, especially the name within the equals sign with the by-line underneath it. I feel it very much captures the spirit and intentions of the charity.”
Famous for his portrait photography, Snowdon photographed four of the students for the rebrand, with the images on the website.
Simon Preece, group client services director at Elmwood and charity trustee, said: “It has been an honour to work with the Snowdon Trust, what they do is so vital to so many people but not enough people know about all the great work they are doing and how they can have access to these grants. We felt it was an important project to give our expertise to and it has been a fantastic project to be part of.”