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Surfers Against Sewage unveils Protect our Waves campaign with M&C Saatchi

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By The Drum Team, Editorial

August 20, 2012 | 1 min read

Surfers Against Sewage (SAS) has unveiled its Protect our Waves petition in a new series of ads by M&C Saatchi.

Spanning print, digital and online, the campaign aims to collect 100,000 signatures so that the issue can be raised in the Houses of Parliament.

SAS plans to deliver the petition to Downing Street next summer.

The work, created by Andrew Long and James Millers, with photography by Spencer Murphy, features the straplines ‘No Waves . No Surf’, ‘Surfing 1890 – 2013’ and What if the next wave never comes?’.

Hugo Tagholm, SAS director, said: “Surfers Against Sewage is already working to protect a number of threatened surfing breaks around the UK and it is shocking that there is no specific law in the UK to safeguard these amazing natural resources. Waves and surfing beaches should be recognised as part of UK coastal heritage and afforded greater protection and valued as unique, valuable and scarce assets, just like an ancient woodland.”

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